However on small screens, serifs are harder to read, especially if they have low resolution. Easier readability in print, but harder to read on small screens: Serif fonts are easier to read in printed materials such as books, newspapers, and magazines because serifs guide the reader's eye along the line of text.Serif fonts can also make brands feel nostalgic because of the popularity of serifs in the past. Serif fonts have a classic look, making them a popular choice for more formal or official designs. Nostalgic, yet unique: Different typefaces evoke different emotions in the reader.Some other notable serif fonts include Didot, Bodoni, Georgia, and Garamond. It first appeared in 1932 in The Times of London newspaper because it allowed more letters in a narrow newspaper column without sacrificing readability.ĭecades after showing up in print, Times New Roman made its mark on the early internet.Given that Microsoft often used Times New Roman as the default typeface for Office, Times New Roman could be found everywhere - in Word documents, on websites, in advertising, and more. Times New Roman is perhaps the most notable serif typeface of the late 90s and early 2000s. Until the 19th century, all books were set in serif type. Serif fonts have been used for centuries and are often associated with traditional typography. These lines are called serifs giving it the name serif font.
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